Park Avenue – Wings

Overview:

Digital Jalebi worked with McCann – Erikson to promote Park Avenues logo. The teams came up with the idea of augmented wings that finally reveal the brand logo. People were invited to experience the wings and within their interactions a narrative was designed to project the brand logo in a more connected and impactful manner.

Digital Jalebi Park Avenue
Digital Jalebi Park Avenue
Digital Jalebi Park Avenue
Digital Jalebi Park Avenue